How Yuma Moved Beyond a Digitized PDF to a Configurable Investor Workflow
With a lean team and complex investor paths, Yuma used WealthBlock to design onboarding around the way the business actually works—and later brought a new fund live in about a day.
to bring a third fund live by adapting an existing workflow
Results at a glance
A third fund brought live in roughly one day by adapting an existing workflow
Workflow changes Yuma can make without waiting on a custom engineering cycle
touchpoints in a single investor journey, by Megan Harnett’s estimate
Complex investor paths managed within one configurable operating model
follow-on investment activity increased after Yuma simplified the subscription process.
Yuma’s alternative investment management business focuses on open-source and specialized AI investments and operates multiple funds with a mix of investor types, funding methods and compliance requirements. As that business line built out its investor experience, it needed a model that could support that complexity without adding a large internal technology team.
The Challenge: The Document Was Only One Part of the Process
When Yuma launched its investment management business, it started with the basic investor tools bundled with its other service providers. Those tools could digitize a subscription document, but much of what happened around the document was still manual.
Investors had questions. Long subscription documents created opportunities for misunderstanding. KYC, accreditation, verification, funding and third-party coordination created additional handoffs. And Yuma was not dealing with one standard investor path. Different investor types, entities, currencies and funding methods required different workflows.
Megan Harnett, on Yuma’s operations team, estimated that a single investor journey could involve roughly 20 to 25 touchpoints across the data room, subscription process, KYC/AML and funding.
The issue was not simply getting a form online. Yuma needed a way to coordinate the full investor journey without forcing every investor through the same path or leaving the exceptions to be handled manually.
Designing Around the Business, Not a Rigid Workflow
Yuma had three funds and a mix of investor profiles. One fund also supports an alternative digital-asset funding path, which introduces additional KYC/AML and funding requirements alongside more traditional USD subscriptions.
Megan had implemented investor portals before. Her concern was that many traditional systems are built to automate the common path well and leave the exceptions to a person. That model did not fit Yuma, where some of the most important workflows were the exceptions.
The goal was to design the investor experience first, then configure the technology around it.
WealthBlock gave Yuma the flexibility to build different paths based on investor type, entity, currency and funding method, while connecting third-party compliance steps into the same experience. Just as important, the workflows could keep changing as Yuma learned from real investor behavior.
“If you could redesign the investor journey from scratch without thinking about the current process, I think it would look different from what traditional technologies allow you to do.” — Megan Harnett, Yuma
Building With a Lean Team — and Keeping Control After Launch
Yuma was building a new business line with a lean team. Megan was not only working with WealthBlock on implementation; she was also designing the workflows while managing her broader operating responsibilities.
That made configurability important during implementation and after launch.
As Yuma identified friction, the workflow could be adjusted rather than waiting for a large development cycle. During onboarding, the teams were also able to incorporate an existing third-party integration that automated an accreditation step within Yuma’s KYC flow.
That flexibility has continued after launch. Megan described a recent compliance-rule change that reduced documentation requirements for investors using certain digital-asset wallets. Rather than opening a development project and waiting for a future release, she could update the workflow herself and remove unnecessary steps for those investors.
That same flexibility is now shaping how Yuma prepares for regulatory change. When the SEC proposed expanding the ways individuals may qualify as accredited investors, Yuma checked with its accreditation provider and WealthBlock to understand what would need to change.
For the proposed expansion of professional-designation pathways, Yuma’s accreditation provider expects to be ready on day one if the changes take effect, while WealthBlock confirmed that Yuma’s onboarding flow would require only a straightforward front-end update—not an integration rebuild. The proposed exam-based pathway is still being defined, so exact handling will depend on the final rule and verification method.
For Yuma, that flexibility is particularly important. Operating at the intersection of institutional investment management and a rapidly evolving digital-asset ecosystem means requirements will continue to change. The workflow is not frozen at implementation; Yuma can continue adapting the experience as requirements, investor behavior, compliance logic and the market change.
The Proof Point: A New Fund in About a Day
The clearest proof came shortly after the initial implementation.
Yuma originally configured workflows for two funds and knew a third was coming quickly. Megan expected the new fund to require another substantial implementation because its onboarding flow had different characteristics.
Instead, Yuma copied an existing workflow, made the necessary changes and brought the new fund live in roughly one day.
Internally, that changed the conversation about what it takes to launch another fund.
What resources do I need to turn it on for a new fund? Really none. Just give me a day. I’ve got it.
to bring a third fund live by adapting an existing workflow
to bring a third fund live by adapting an existing workflow
Launching another fund?
See how WealthBlock WorksThe value is not simply launch speed. It is the ability to reuse operating logic that already works, then adapt it to a new fund without starting over.
A Better Experience Can Also Change Investor Behavior
Yuma also saw a commercial signal after simplifying the subscription experience.
Megan said Yuma saw an increase in follow-on investments because the subscription process was easier, and she was not sure the same level of follow-on activity would have happened under the original technology flow.
She also observed that investors could see their options and different paths more clearly during onboarding instead of completing a PDF and only learning what happened after submission.
Yuma has not quantified the impact, but Megan’s observation was clear: reducing friction affected not only the internal operating process, but investor behavior as well.
What Comes Next
Yuma now sees the current workflow as a foundation, not the finished state.
The initial implementation automated much of the back-and-forth between investors and the investment manager. The next opportunity is to reduce manual movement between the investment manager, fund administrator and investor experience.
Megan described a future state where data from the fund administrator can flow directly into customized investor reporting and portfolio experiences, allowing the Yuma team to spend more of its time on relationships, investor engagement and true exceptions.
That work is still future-state and depends on data and API validation. But it reflects the larger reason Yuma chose a configurable model in the first place: the system needed to work for the business today without limiting what the investor experience could become later.
From Onboarding Tool to Investor Infrastructure
Yuma started by solving an immediate onboarding problem. What it built was more durable.
Instead of replacing every system around the business, WealthBlock became a configurable layer for coordinating investor workflows across funds, investor types, compliance requirements and external providers. Yuma can reuse what works, change what does not, and extend the model as the business evolves.
For Yuma, that infrastructure brings together the pace of digital-asset innovation with the rigor expected of institutional investment management. That is the difference between digitizing an existing process and building investor infrastructure that can grow with the business.
There’s so much flexibility that it really can become whatever vision we want to have for our investor-facing technology.
Your next fund shouldn’t require starting over.
WealthBlock gives private-market teams a configurable operating layer for investor onboarding, workflows, investor data, and reporting across funds and vehicles.