How to Survive in Equity Crowdfunding

Seth Gordon: My favorite thing that you said is, is the idea of the marketing behind everything and the mass exposure. I think one of the biggest things that I've seen is a lack of preparation on the marketing side of things for people. And that's why.

Tom Loutrel: Good point.

Seth Gordon: We've seen some people go down in flames pretty early because the competition for it is going to continuously rise. The cream will definitely rise to the top in this. And survival is a matter of obviously having the best setup. But it really has to deal with exposure and marketing yourselves. If you go in, you don't have enough capital to really maintain yourself for at least a year or two, and you don't market yourself well to investors, you will flame out far before that two years is done. I've seen it happen already.

Tom Loutrel: Yeah. Now that that's a really great point. And, and what's disappointing. We'll tell you what it's disappointing about equity crowdfunding is that three, three companies control the whole thing and there needs to be, there needs to be 20 companies that big, is really what it needs. I mean, that, and it's a long haul for all these other companies that are trying to be that big. And I think there's a lot of good ones that are well-funded that will get there. But it's disappointing the three companies that have 85% of the market share, 75% of the market share or whatever, whatever it may be. We all know there's three companies. What is it Republic, StartEngine, and Wefunder.

Seth Gordon: Yep. Yeah, absolutely. Well, and I think that that's, what's exciting about the new Reg. CF or I should just say like the SEC updates that they've done is that, you know, we talk about democratizing access to private investments. This really democratizes the ability for more crowdfunding portals to exist now. I think that the ability to succeed at this point is, is going to be elevated as a result of that, because the most strategic, the most tactical best prepared well-marketed companies are the ones that are going to survive.