What's New in Fintech & Content Marketing?
Content Rewired talks about some of the pandemic-driven behaviors in payments and content marketing -- and why it's more important than ever to improve and solidify your digital presence.
Video Transcript
Ashley Poynter:
Yeah. I mean, the pandemic was really obviously a game changer in a lot of different ways on the payments front. I mean, I think it was just digital mark or digital payments were already on the rise, but that really took it over the edge and things like contactless payments, digital wallets, things that were kind of stagnating really took off because no one wanted to touch cash. So that was really interesting to watch and to write about for some of my clients, you know, just in content marketing, I think it's become more important forever, especially for fintechs because everyone's online now, right? People are just digital. First is the way you have to be. That's the era we're living in now. And so I think a lot of organizations are starting to have this light bulb moment [snaps] that, "Okay, we really need to get our online presence situated. We need to be putting out content online."You know, and it's really this hard, hard shift towards online channels and getting involved because that's where the audience is.
Related Videos
Finding the Hero: How Content Marketing is Shifting for Fintech
The Big Fintech Umbrella
Finding a Fintech Content Marketing Partner
If you think about an elegant solution of keeping resources organized, being more efficient, and a manager that may not have the time or the team to manage 50 investors, you have to herd these cats, so to speak, into one area and get the deal done. I think WealthBlock is that solution.
Chris Shen
Founder, Revere