How Should Fintechs Get Started With Content Marketing?
Content Rewired discusses the two common approaches to content marketing -- and the data-driven approach that fintechs should use to see the best results.
Video Transcript
Ashley Poynter:
Getting started is the biggest thing. I think I see two different types of organizations. One is the organization that needs to get all the ducks in a row before they do anything. Right. The, the bad thing about that, how does that they never get started, right? They're just constantly, you know, moving around the pieces on the back end. And the other side is just kind of getting into it blindly and throwing stuff at the wall and seeing what sticks which is a good way to get started, but it's going to be way less effective than I think, you know, starting with a strategy, even if it's a basic one. Have an idea of what you want to do, understand what the story is that you're trying to tell. And and then I think research too, right? Make sure you understand who you're trying to tell that story to. One of the big, big misses I see a lot of organizations have is not fully understanding what their buyer or audience persona is. Right? Because you're not gonna find those people. If you don't understand who they are and where they're getting their information.
Related Videos
Keeping Up With the Digital Age
From Excruciating to Seamless: How Alto Enables Investing Using Retirement Funds
Why a Customizable Capital Raise Platform is the Path of Least Resistance
What to Do Before Launching Your Equity Crowdfunding Platform
If you think about an elegant solution of keeping resources organized, being more efficient, and a manager that may not have the time or the team to manage 50 investors, you have to herd these cats, so to speak, into one area and get the deal done. I think WealthBlock is that solution.
Chris Shen
Founder, Revere