Can You Scale and Pivot to Meet New Market & Investor Demands?

Kate Mellinger: So during the first few years of working with Alto one of the things we noticed is that this idea of an issuer portal where you could log in and get insight as to where investors were in the process or whether or not they've turned into e-signatures, that was something new for the industry, right? They had, they had a warm up to it. What we also found is that crypto really accelerated that, that warming up period. So what we saw in the most recent bull run, I know market's down a little bit today, but I'll just say the bull run that continues today is that many investor relations teams weren't prepared for the amount of interest and onboarding. And also those were a little bit of a non-traditional asset and investor base. And so the typical as you described kind of handshake process at golf, golf, golf courses or where, you know, you're having a few back and forth phone conversations and then you get together for drinks and to fill the sub docs up together, that wasn't happening during COVID. And that also, like there was no time for that with crypto. And so while we initially observed a little bit of a hesitancy, what we've overall seen in the market is a pull towards online subscriptions and portal access and onboarding and larger education across the board and how that can streamline operations and investor experience.