Why a Customizable Capital Raise Platform is the Path of Least Resistance

Matt Belcher: Sure. Yeah. I mean, we were pretty progressive. I mean, we, we, you know, there's a bunch of platforms out there, right? And we were already on one. In fact, we were on two different platforms for different offerings. And the challenge we have with those platforms was that every time we wanted to change something or improve something, it was a significant cost. Everything seemed to be hard-coded, it's very difficult to do. So when, when we first looked at WealthBlock and we kind of, you know, prodded it with a stick, we talked to you, Seth. Right? And then we were doing demos and we were checking out on the back-end. I mean, I'm going to be totally, totally direct at first we said, "Oh my gosh, this thing is like very customizable. I mean, is it too much?" Right? And then we just played around with it and we were like, no, this is exactly what we want because I, my, my tech guy now, you know, I can change the login form. I can change this form. I can have the color change. I can do that. Now it's within your ecosystem, which you guys are trying to build a platform based on what you're seeing across all your issuers, which I also kind of like too right? As an issuer my other option was, do I go and drop down to, to a million dollars on a platform and then spend that all the time and build up a tech team? I've I came from the tech industry that's my original background, and I know how much software is to develop and support. We didn't want to go that route. We wanted path of least resistance.

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