Are Your Workflows Leading to Investor Falloff?
Alto talks about the necessity of streamlining the investment process and how to keep investors engaged by removing friction and burnout from burdensome asks.
Video Transcript
Kate Mellinger: And so when you're looking at crowdfunding deals or portals, one thing you'll notice that's different between that and maybe private equity or venture fund is the need for accreditation documents and information. And depending on whether or not you're just collecting those manually over email, or you're using a streamlined service like WealthBlock, that can be a real friction point for investors. Right? They're having to upload passport or do like a net worth income test. All that information sometimes can create headache for the investor and lead to investor fall off. The other point I would add there is that depending on the underlying deal, whether it's on a crowdfunding platform, whether it's Reg. A Or a venture fund, or like something brought forward from a syndicate, those deals move really quickly. So if you are wanting to close quickly and also convert interested investors, you're going to have to collect signatures as quickly as possible and fill the allocation.
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We recently partnered with Wealthblock to develop and launch a client portal tailored to our specific needs. Our primary goal was to provide our clients with a seamless way to view their investments and access a secure document center. Wealthblock surpassed our expectations by crafting a portal experience that was perfectly tailored to our preferences, with customized functionalities unique to our business. One of the standout features they helped us implement was the ability to calculate a combined, multi-fund, IRR (internal rate of return), which was a significant project for us. Additionally, we have greatly benefited from the clean Know-Your-Client (KYC) form integrated into the new portal.Deji and his team have been exceptional in their responsiveness, always quick to address any questions we had. They dedicated a great deal of time to ensure we received exactly what we needed. We are very pleased with the results and recommend Wealthblock for their expertise and outstanding service.
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Perry Schultz
Partner Operations, Ewing Morris